# Notify Customers when Shipments are Late

**Reinforce quality and customer trust** through late shipment notifications.

## Use Case

You ship perishable food items and you don’t want stale food ruining expectations. Automatically notify a customer to check the item for freshness if it’s late. The customer knows to request a reship if needed.

## How to enable

You receive alerts for late shipments defined by [your settings](https://app.shipaware.com/shipments/settings/):

You can also [notify customers](https://app.shipaware.com/notify/) about these late shipments and edit the notification email.